What is it that makes us so passionate about baking? For some, it’s pure relaxation; for others, baking bread offers the absolute certainty of creating precious food ourselves. But whether we want to get the perfect crust, like on the Insta-posting, or the bread to be as delicious as we remember it from our childhood from our grandma, we all share a magical moment. It is that unique moment when we open the oven, the incomparable aroma of fresh bread spreads and we hold our finished work in our hands for the first time. We all know how precious that moment is when we realise that our bread has turned out perfectly.To make sure that everyone can do that, there is L’Alfred’s. A passionate baker with a big goal.