Privacy Policy

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. In this context, personal data is all data with which you can be personally identified.

 

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Old Herold Hefe s.r.o., Bratislavská 36, 911 74 Trenčín, Slovakia, e-mail: contact-lalfreds @ lalfreds.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

 

2) Data collection when visiting our website

2.1 During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

 

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string “https://” and the lock symbol in your browser line.

 

3) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called “session cookies”), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

 

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

 

You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or generally.

 

Please note that if you do not accept cookies, the functionality of our website may be limited.

 

4) Contacting us

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration.

 

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after your request has been processed. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

 

5) Web analytics services

5.1 Google Analytics 4

 

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

 

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your terminal device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.

 

The information is transferred to Google servers and processed there. This may also involve transmission to Google LLC, which is based in the USA.

 

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services associated with website and internet use. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected in the context of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

 

All of the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent for this in accordance with Art. 6 Para. 1 lit. a DSGVO.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.

 

We have concluded an order processing agreement with Google, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

 

Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites.

 

Demographic characteristics

Google Analytics 4 uses the special “demographic characteristics” function and can use this to generate statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

 

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) lit. a DSGVO, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop the cross-device analysis, you can deactivate the “Personalised advertising” function in the settings of your Google account. To do so, follow the instructions on this page:  https://support.google.com/ads/answer/2662922?hl=en You can find more information about Google Signals at the following link:  https://support.google.com/analytics/answer/7532985?hl=en

 

UserIDs

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 (1) lit. a DSGVO, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analysed across devices.

 

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

 

5.2 Google Tag Manager

 

This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

 

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and attaching conditions to them via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them out. The service also does not carry out any independent data analyses. However, the Google Tag Manager transmits your IP address to Google when you access a page and may store it there. Transmission to Google LLC. servers in the USA is also possible. in the USA is possible.

 

This processing is only carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

 

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

 

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the data protection laws on the basis of an adequacy decision by the European Commission.

 

6) Page functionalities

AddThis bookmarking plugins

 

Our website uses social network plugins from the following provider: AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA.

 

These plugins enable direct interactions with content on the social network.

 

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called “2-click” or “Shariff” solution.

 

This integration ensures that when you call up a page of our website that contains such plugins, no connection is yet established with the provider’s servers.

 

Your browser only establishes a direct connection to the provider’s servers when you activate the plugins and thus give your consent to the transmission of data in accordance with Art. 6 para. 1 lit. a DSGVO. In this process, irrespective of a login to an existing user profile, information about the terminal device you are using (including your IP address), your browser and your page history is transmitted to the provider to a certain extent and may be further processed there.

 

If you are logged into an existing user profile on the provider’s social network, information on interactions carried out via the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.

 

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

 

For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

 

7) Tools and miscellaneous

7.1 Cookie consent tool

 

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.

 

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

 

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

 

Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

 

To the extent necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

 

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

 

7.2 Wordfence

 

For security purposes, this website uses the service of the following provider: Defiant Inc, 800 5th Ave Ste 4100, Seattle, WA 98104, USA.

 

The provider protects the website and the associated IT infrastructure from unauthorised third-party access, cyber attacks and viruses and malware. The provider collects the IP addresses of users and, if necessary, other data on your behaviour on our website (in particular URLs called up and header information) in order to recognise and prevent illegitimate page accesses and dangers. In doing so, the collected IP address is compared with a list of known attackers. If the captured IP address is identified as a security risk, the provider can automatically block it from accessing the site. The information collected in this way is transferred to a server of the provider and stored there.

 

The described data processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.

 

If visitors to the website have login rights, the provider also sets cookies (= small text files) on the respective end device of the visitor. With the help of the cookies, certain location and device information can be read, which enables an assessment of whether the login-authorised access originates from a legitimate person. At the same time, access rights can be evaluated via the cookies and released via a site-internal firewall according to the authorisation level. Finally, the cookies are used to register irregular access by site administrators from new devices or new locations and to notify other administrators of this.

These cookies are only set if a user has login rights. The provider does not set cookies for site visitors without login authorisation.

If personal data is processed via the cookies, the processing is carried out in accordance with Art. 6 Para. 1 lit f. DSGVO on the basis of our legitimate interest in preventing illegitimate access to the site administration and defence against unauthorised administrator access.

 

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

 

For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

 

8) Rights of the data subject

8.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising these rights:

 

 

8.2 RIGHT OF OBJECTION

 

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

 

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

 

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

 

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

 

9) Duration of the storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

 

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, the data concerned will be stored until you revoke your consent.

 

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after expiry of the retention periods, insofar as it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in the continued storage.

 

When processing personal data on the basis of Art. 6 (1) f DSGVO, this data will be stored until you exercise your right to object pursuant to Art. 21 (1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

 

When processing personal data for the purpose of direct marketing based on Art. 6 (1) lit. f DSGVO, this data will be stored until you exercise your right to object pursuant to Art. 21 (2) DSGVO.

 

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.